Legal
Cookie Policy
Last updated: September 16, 2026
Draft pending legal review
This document is a working draft. Final language is subject to attorney review prior to launch. Questions? Email legal@successionstack.com.
This policy describes the cookies and similar technologies used by the SuccessionStack marketing website (successionstack.com). Manage your preferences at any time on the Privacy Settings page.
What we use
| Cookie | Purpose | Category | Lifetime |
|---|---|---|---|
| ss_consent | Stores your analytics choice. | Strictly necessary | 365 days |
| ss_region | Caches whether your country requires opt-in consent, so we ask once rather than on every page. | Strictly necessary | 365 days |
| ss_visitor_v | Counts visits to swap returning-visitor messaging. | Analytics | 90 days |
| ss_exit_intent_dismissed | Suppresses the exit-intent popup once dismissed. | Strictly necessary | 30 days |
| ss_exit_intent_converted | Suppresses the exit-intent popup after conversion. | Strictly necessary | 365 days |
| ss_bundle_dismissed | Suppresses the template-bundle prompt once dismissed. | Strictly necessary | 30 days |
| ss_bundle_converted | Suppresses the template-bundle prompt after you take the bundle. | Strictly necessary | 365 days |
| ph_phc_…_posthog | PostHog product analytics. Identifies your browser across visits so page views, clicks, heatmaps and session replays can be grouped into one session. | Analytics | 365 days |
| ss_utm | Remembers the campaign parameters in the link you arrived from, so a form submission can be attributed to it. Stored in session storage rather than a cookie, and cleared when you close the tab. | Analytics | Until you close the tab |
| Vercel Analytics | Aggregate, cookieless page-view analytics. | Analytics | n/a (cookieless) |
| Vercel Speed Insights | Measures how quickly pages load and respond, so we can find slow pages. No cookie, and nothing that identifies you. | Analytics | n/a (cookieless) |
What analytics consent covers
Accepting analytics turns on PostHog, which records the pages you view, the elements you click, aggregated heatmaps, and a replay of your session on this marketing site. Form fields are masked in replays, so anything you type into a contact or demo form is not captured in the recording — the form submission itself is handled separately and described in our Privacy Policy. It also turns on Vercel Analytics and Vercel Speed Insights, which count page views and measure page performance without cookies, a counter that lets us recognise a returning visitor, and any campaign parameters in the link you arrived from. Declining stops all of it immediately, including any recording already in progress.
There is no cookie banner on this site. Where opt-in consent is required (the EEA, the UK and Switzerland) analytics does not run at all unless you switch it on; everywhere else it runs by default. Either way it is controlled from the Privacy Settings page, and turning it off stops it immediately. Canada is treated as opt-out because Canadian privacy law accepts implied consent for analytics of this kind.
What we do NOT use
- Marketing or advertising cookies.
- Cross-site tracking pixels.
- Third-party social-media trackers.
Browser controls
You can clear or block cookies through your browser's settings. Doing so may affect the functionality of the site (for example, the exit-intent popup may reappear after you've dismissed it).
Questions
Email privacy@successionstack.com.